Overview
In addition to UI/UX interface design, many product entry points, such as official accounts (OA) and Facebook posts, serve as opportunities to attract users to download the app. Therefore, other marketing materials, OAs, external ads, and promotional content should also maintain a consistent style and quality while adhering to the corporate brand guidelines.
OA Richmenu
LINE Official Account is a powerful marketing tool. Various menus and features are designed for LINE's official account to promote functionalities and serve as an excellent platform for marketing and drama promotion by the marketing team. The visuals not only need to complement various drama color schemes but also adhere to LINE TV's style guidelines.
At the same time, optimizing the design process Creating each color scheme's icon combination as a component for faster replacement and accelerated design output in the future.
OA Push Marketing Posts
The official OA account sends out regular OA push notifications every week to promote dramas, point events, and other activities. If there are feature promotions or sticker download events, they will also be showcased here. Sometimes, special series of posts are designed for different festivals.
Drama Standard Typography
Whether it's in OA push, social media posts, in-app banners, or vertical and horizontal drama posters, we will need to use drama standard fonts. Each drama is designed based on its style to create standard fonts. This not only enhances the user experience but also enriches the app's visual appeal.
